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7 SEO Myths, Debunked!

25/04/2018

Sometimes, a lot of outdated and incorrect ideas float around regarding SEO, as these practices tend to change pretty quickly.  Here are some of the common SEO myths!

If I have great content, I should not invest in SEO
Content is king, but SEO makes it easy for Google to find your content. Along with great content, make sure you also practice SEO, by optimizing your content with keywords, meta descriptions, tags and so on.

Always post content as much and as frequently as possible
You can post your content once a week, and still rank high in search results, if your content is of great quality. These days, it’s quality over quantity. Only create pages that provide value to your website. Content that is in-depth and provides some unique information is the trend, as more and more blog posts are becoming long-form. Blog posts help add fresh content to your website, but the frequency of these blog posts should not always be very frequent. Publishing a blog post once or twice a week is perfectly okay!

Add a lot of backlinks
What matters is the quality of your backlinks. If you link your content to authority websites, then that has a positive bearing on your search ranking. It is never advisable to fill up your content with a lot of unnecessary backlinks. Your links must always point to superior and trusted websites.

Keyword research isn’t important
Keyword research is important. Researching the right keywords help you find out the vital words and phrases that can improve your SEO efforts. Keyword research helps you figure out what your audience wants. Include keywords that are relevant to your content, and which would help searchers find what they are looking for on your website.

Being mobile-friendly isn’t necessary
Optimising your website for mobile is an important ranking factor by Google. It is so because more and more readers have access to mobile devices. Not being mobile friendly will cost you your ranking in search engines, and will prevent mobile users from viewing your website on their devices.

I don’t need a blog
You do need a blog! As mentioned above, Google rewards fresh content. A blog helps you add new and unique content to your website, helping you become an expert in your field.  Through a blog, you can post recent news regarding your industry, recent happenings and interesting insights.

SEO is a one-time effort
SEO provides long-term benefits. You need to constantly and regularly perform SEO efforts, to ensure that your website remains optimised for search engines! SEO is an ever-evolving process!

To create a high ranking website, you also need to ensure your website is always updated, secure and constantly improved.

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