A summer #JustForStudents

27/07/2018

The ibis, ibis Styles, and ibis budget brands know how to talk to the Millennials and this summer they a student offer. Unique in the hospitality world, here’s all you need to know about this exceptional offer.

Being a Millennial is more about a state of mind than belonging to an age group! These digital natives move in time with innovation, immediacy, and connectivity.

#JustForFriends.

The figures speak for themselves: 52% of Millennials say they give preference to alternative accommodation solutions such as private rentals. And that’s a real shame, knowing how great our hotels are for holidays amongst friends!

#JustForFriends is a mini-series in the form of Instagram stories portraying a real group of friends on holiday in the sun in a rented house. But the holiday is not exactly relaxing…

Interested?

This communication campaign is combined with a bold offer: the 1st offer dedicated to students!

#JustForStudents

This operation offers a 30% reduction to all students, valid in 600 hotels and 44 countries all over the world.

From 25 June to 2 September 2018, students can make their bookings on the dedicated website. The only requirement is to present a valid student card at the check-in.

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