Aims to spread happiness in the face of people: McDonald’s

HospiBuz Desk

McDonald’s is the biggest restaurant company in the world, making it a symbol of the post-war shift towards food made quickly, conveniently and consistently at a cheap price. The company grew for a variety of reasons.  It took a position as a low- cost provider.

McDonald’s became the leader in the quick service industry with their strong focus on customer service, response to competition and use of marketing techniques early on their development.

McDonald’s has the largest market share in The Fast Food Industry.

It has won the FAB Brand of the year 2013.

McDonald’s Strategies

1. Its main Business strategy was and still is investing in advertising and the franchise model.

2. McDonald’s advertises towards children and families producing recognizable icons. 

KEYS TO MCDONALD’S SUCCESS

• Focus on customer satisfaction (short wait – times, hot food, etc).
• Staff is encouraged to be friendly and provide “service with a smile”.
• Ray Kroc was known to offer refunds to customers waiting long for 5 minutes.
• McDonald’s operations competitive strategy focuses on cost, speed, and nutrition.
• McDonald’s finds ways to make the customer more satisfied by creating a clean environment and higher quality products.
• An additional Item that has driven McDonald’s success is their relationship with suppliers.McDonald’s promises loyalty in business in exchange for innovation.

SECRETS OF BEING SUCCESSFUL

“ATTENTION TO DETAIL”- Same set-up, process, and taste. It is said that “attention to detail” was one reason for the company’s extraordinary success”.

McDonald’s is the largest worldwide Franchised Foodservice organization.

They held training at “Hamburgerology with a minor in french fries”. This helped with creating consistent experiences at each McDonald’s.

McDonald’s uses catchy phrases and messages in their advertisements.

McDonald’s utilizes the four Ps of marketing-

PRICE- Finding the right price.

PRODUCT – What the consumer prefers.

PROMOTION- Contests, coupons and public relations.

PLACE- Creating the atmosphere as per customer’s desire.

Read also link:

Bright and Right coffeehouse with one person, one cup, and one neighborhood policy: Starbucks

Get more from life with Subway Restaurant: Subway Restaurant

Attempts to match footsteps with time: Quick Service Restaurant

Comments

0