Billion Smiles announces bonsouth’s first franchised outlet in Pune

Plans to launch Mumbai and Navi Mumbai outlets by 2019

Pune, October 18, 2018: Billion Smiles Hospitality Pvt. Ltd., a brainchild of Mr. Vijay Abhimanyu pioneered at the young age of 19, recently announced its plans to launch bonsouth’s first franchised outlet in Pune. The brand’s franchise in Wakad will be innovating with offerings for the Pune market and plans to positionitself as a Global Grill Based Buffet restaurant.

With market loving brands like Upsouth and Billionsmiles Catering besides bonsouth, todayBHPL has more than a dozen of restaurants and serving more than 30 plus companies in its catering business in Bangalore and Pune. After setting presence in Bangalore and Pune with more than 12 restaurants between the various brands, the company is looking forward to set footprints in new markets of Ahmedabad, Mumbai, and Hyderabad with Upsouth and bonsouth brands. Upsouth and bonsouth is also all set for franchise expansions with right associates and franchisee who can share the same vision of customer service, growth, and expansion. Today with more than 600 happy working workforce Billionsmiles aspires to add more than 50 restaurants in the next 4-5 years in India and International markets.

Commenting on the development, Vijay Abhimanyu, Managing Director, Billion Smiles Hospitality Pvt Ltd, shares his views “bonsouth revamps and will bring a new offering in Pune market with longest lava stone grill on the customer’s table which we call “Celebration Table”, serving extensive dishes from Asian cuisine, Indian cuisine and contemporary world fusion”

He continues, “bonsouth is committed to bring great “food quality and variety” in grill based buffet servings in a modern casual service format, which is missing in all unlimited serving concepts in market. bonsouth redefines the experience of unlimited buffet serving beyond barbeque and tandoor for you with an upbeat and contemporary touch. We bring Asian and Indian cuisine with contemporary world fusion in a modern format”.

“We are here to create a diversified unique grill based unlimited food serving concept with upscale service in defined environment, where food quality, presentation, convenience and uniqueness are the driving factors. We are looking forward to create an impactful presence in cosmopolitan markets of different metro cities in India through franchising options. A differential franchising model of bonsouth gives great opportunity for company and franchisee to explore India and International markets”, says, Kumar Gaurav, Vice President, Billion Smiles Hospitality Pvt Ltd.

bonsouth has exciting expansion plans through franchise relationship, where the brand will be creating its presence inmajor cosmopolitan areasof Pune very soon. Beyond Pune, the brand is also looking forward with many more outlets being set up in the Mumbai and Navi Mumbai in the coming months.

About Billion Smiles Hospitality Pvt. Ltd.

With a vision to create highly scalable hospitality venture, Billion Smiles Hospitality Pvt Ltd was founded in year 2007 by Mr Vijay Abhimanyu Rajendran with a vision to create highly scalable brands which can create impactful market presence. These brands are highly respectable with many awards, accolades and appreciation. Through the years, company has expanded its portfolio with “bonsouth”, “Upsouth” and “Billionsmiles Catering” in cities like Bangalore and Pune.

bonsouth is a contemporary unlimited non vegetarian buffet serving format with gala feast table set up in upscale décor and service environment. Upsouth is a quick service (QSR) casual vegetarian South Indian restaurant with an upbeat and contemporary touch. This serves quality with a value conscious pricing in a great hygienic environment. Billionsmiles Catering is very recent to the portfolio and in a very short span of time, this division is serving more than 15000 meals per day to various MNC’s in Bangalore and Pune apart from various high quality outdoor catering services for various companies, parties and weddings.

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