Chokola Soars High in Travel Retail
Premium couverture chocolate brand Choko la debuts in the international travel retail market with the sale of their products at the Changi Airport, Singapore in association with LS Travel Retail stores of Terminal 2. The gourmet chocolate boutique chain has an aggressive focus on growing their base across International and Intra-national airports as a part of their expansion plans.
In succession to the new brand identity unveiled by Choko la last year for its products & packaging to target the international market, the brand has also opened up its new outlet at Terminal 3(International Departures) and has resumed operations at Terminal 1(Domestic Departures) of Indira Gandhi International Airport, New Delhi. Additionally, Choko la will soon come up with its brand new outlet at T3D (Domestic Departures area at Terminal 3)
According to Mr. Vibhu Mahajan, Chief Operating Officer, Choko la, “Travel retail is a big focus for Choko la and the company is looking to expand in South East Asia, Tokyo, Paris, and Dubai, New York by 2020. The brand is in talks with several other international airports with a vision to share its love and passion for chocolate with the world, placing India on the global chocolate map.”
It has also partnered with four major duty-free operators within Indian namely: Flemingo Duty-Free at Mumbai & Chennai, WH Smith at Kolkata International Airport; Dufry at Bangalore International Airport; and DFS at Mumbai International Airport to offer their products to domestic and international travellers.
Following are a few products available in special travel retail packages across Choko la Duty-Free shops:
* Sweet Memories of India is a fine fusion of Belgian Chocolate with handpicked Indian spices with 4 unique flavours – Dark Mocha, Chilli Surprise, Fennel Fusion and Tropical Coconut
* 75 % Signature Dark Square Minis
* Solo Souvenir Mocha
* Solo Souvenir Fennel Fusion
Choko la currently has seven boutique stores in India (four in downtown, one in Fortis La Femme, one at domestic departures and one at international departures).
About Choko la:
Choko la, derived from the Mayan word which means to drink chocolate together was founded in the year 2005 with a vision to introduce beautifully crafted chocolates that are unique, alluring and distinctly artistic. With a focus on creating magnificent chocolate pieces using the highest quality ingredients, the brand has in over a decade, grown its presence. It is one of the pioneer brands in India to offer real chocolate, a very high-end chocolate
experience. Driven by a passion for chocolates, Choko la is all about pure chocolate with a universal appeal as an ageless and alluring comfort food that transcends social, demographic and cultural boundaries. With many successful boutiques in Delhi, Gurgaon & Mumbai, Choko la is all set to make the world a happy place where there is purity, celebration, love, togetherness, and joy all around.
Driven by a passion for chocolates, Chokola was born out of a desire to share that passion with the world; with that in mind, Ms.Vasudha Munjal created Chokola – A boutique for only the finest chocolates that now has many successful outlets and a state of the art manufacturing unit based in Delhi NCR. Her keen interest in chocolate took her to Cordon Bleu, London followed by the Barry Callebaut Academy in Singapore. Equipped with a blend of passion, confidence, and talent, she is all set to share her love for all things chocolate with the rest of the world.
Relish the scrumptious Macarons from Choko La
Cup of Warmth~Hot Chocolate Festival by Choko la~
In Conversation with Ms. Sonica Malhotra- Joint Managing Director, MBD Group