Wai Wai maker CG Foods has tweaked the packaging of its instant noodles in the wake of Covid-19 outbreak in the country. The new packs of the instant noodle brand carry a dedicated space to propagate the agenda of WHO-led hand wash programme amidst the novel coronavirus pandemic. With the audience for the noodle being predominantly teenagers and millennials, the FMCG vertical of the Nepalese multinational conglomerate seeks to directly connect with its young consumers.
“We are aligned with our responsibility to our younger consumers during these trying times. With the increased relevance of advocating the cause of clean hands before consumption, we will be stepping up our efforts in this direction,” said GP Sah, CG Corp Global business head, in a press statement.
The brand has printed and distributed about 50 crore packets in India and 200 crore packets in South Asia with the hand hygiene message. The message has been printed both in English and Hindi for inclusivity.
CG Foods India (CGFI) is a subsidiary of Singapore-based CG Corp Global. Currently, the brand owns 7 plants and 10 manufacturing lines in India.
Many FMCG companies in India have been contributing to stop the spread of the coronavirus. Hindustan Unilever, India’s biggest consumer goods firm, recently said it will drop prices of its hygiene brands such as Lifebuoy sanitisers and hand wash and Domex floor cleaners by 15%. HUL will also donate two crore pieces of Lifebuoy soap bars in the next few months to the underprivileged sections of the society.
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