Criesse Communications appointed as the Agency of Record

Four Seasons Hotel Bengaluru at Embassy ON

Mumbai, 10th August 2018: Criesse Communications, a boutique public relations firm specializing in luxury, lifestyle, hospitality, media, and entertainment PR, has been appointed as the agency of record and PR counsel for the launch of Four Seasons Hotel Bengaluru. The international hospitality major launches a luxury hotel in India after almost a decade following the opening of their property in Mumbai in 2008.

Criesse Communications has deep expertise in Public Relations, Social Media, and Image Management and is currently managing the communications for over 14 hotels across India. As a part of the launch, the agency will collaborate with the management of Four Seasons Hotel Bengaluru on PR strategy, execution and media communications across India in both the pre-opening and launch phase.

Criesse Communications was selected on the basis of its strong reputation in the domain of hospitality, luxury, lifestyle, celebrity, media & education sectors; and has successfully managed public relations across different forms of media in the country. The agency has successfully managed hospitality & lifestyle brands like Sofitel Mumbai BKC, Fairmont Jaipur, Pullman New Delhi Aerocity, Holiday Inn International Airport and has also launched Grand Mercure Vadodara, Novotel Goa Dona Silvya Resort and more. It has also managed PR for a number of Indian and international luxury and lifestyle brands including the Coach stores in Mumbai & Delhi, Armani, Jimmy Choo, Zoya and more, and has represented a number of celebrities in the last decade including Gauri Khan, Kangana Ranaut, Leander Paes, and more.

Dennis Taraporewala, Managing Director, Criesse Communications says, “Criesse Communications is privileged to be associated with the launch of a renowned brand like Four Seasons. We look forward to working together and introducing this wonderful property to Indian audiences through robust and sustainable communication based on an innovative & strategic campaign.”

Four Seasons Hotel Bengaluru at Embassy ONE is an integral part of the luxury lifestyle destination in the IT Capital of India. The hotel, which is an essential part of the Embassy ONE estate, seamlessly combines legendary Four Seasons hospitality with bespoke private residences, premium grade office space, and world-class retail, dining, and entertainment. A seamless dialogue between architecture and nature runs as a recurring theme throughout the property encapsulating a coming together of the softer elements of nature and a smart, futuristic design.

The hotel, designed by internationally acclaimed design firm Yabu Pushelberg, is expected to open in late 2018.

The Embassy ONE development consists of three new buildings, with the Hotel and Private Residences located in the North and South Towers, and the third building housing the office and retail space.

The embassy is one of the leading property developers in India with a track record of over three decades in real estate development. The embassy has an extensive land bank across the country and has developed over 40 million sq. ft of prime commercial, residential and retail space in India as well as Malaysia and Serbia.

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