Sleepwell, a mattress brand from Sheela Foam Ltd., launches ‘Cocoon Mattress’, a first-of-its-kind Mattress in a Box (MIAB) offering that allows consumers to choose the comfort feel of the mattress on their side of the bed. The mattress provides options of customisation so that the customers can modify its comfort feel just by interchanging the top two foam layers from gentle to firm or vice versa.
As a part of the initiative, Sleepwell has released a digital film that takes you through the USPs of the product.
Today, customers are constantly in search of new product innovations that add to comfort in their daily lives. The Cocoon mattress is a unique offering from the house of Sleepwell that tries to integrate the highest-level personalization in its product portfolio. A few distinctive highlights of this product are as follows:
Speaking on this, Sumit Sehgal, Chief Marketing Officer, Sheela Foam Ltd. said, “At Sleepwell, we have always endeavoured to place customers at the core of all our decisions. Cocoon is a great innovation that takes personalization to a whole new level. It will be available through an omni-channel model to get the product closer to our customers. We are confident that it will receive a positive response.”
In an attempt to make the purchase of Cocoon mattresses easy and convenient, Sleepwell is offering delivery of products directly from the factory through a safe and hygienic supply chain. Additionally, Sleepwell is offering a free trial of the product, wherein if the customer doesn’t like the mattress, it can be returned within 30 days.
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