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Del Monte concludes its 10th year of participation at AAHAR, promotes tetra packed juices
success stories
Brands Success Stories
26/03/2018
Del Monte,
India’s leading processed food and beverage brand in the country, successfully completed a decade of participation this year at AAHAR 2018. AAHAR is the largest annual International Food and Hospitality fair in India. In its 10
th
year of participation, Del Monte welcomed its visitors to a visual treat as its stall was designed in the shape of fruits to promote its newly launched tetra packaged beverages among the consumers. The offerings at the exhibition included Del Monte’s premium products – Packaged Fruits & Vegetables, Fruit Fillings, Fruit Drinks, Ketchup & Sauces, Mayonnaise and variants, Chinese Sauces, Pasta, Pasta Sauces, Table Olives and Olive oil and its newly launched KIKKOMAN soy sauce.
The innovatively designed stall at AAHAR 2018 gathered an amazing response from the participants including Del Monte’s QSR partners, hoteliers, food distributors & retailers, bakers & confectioners. Visitors who thronged at the stall, enjoyed sampling, interactions with Del Monte’s chefs and the staff and also clicked pictures at the photo booth specially created for them.
Talking about Del Monte’s participation at AAHAR,
Mr. Yogesh Bellani, CEO, FieldFresh Foods Pvt. Ltd.
said,
“We are extremely happy to complete our 10
th
year of association with AAHAR this year. Apart from the extensive portfolio of B2B food products that Del Monte offers, this year at AAHAR we have generated a lot of excitement and business enquiries around our recent foray into the 1 litre tetra pack fruit beverages space in foodservice. We currently offer eight variants and have received a very positive response from our existing customers. In addition to this, we have showcased new introductions under our partnership with Japanese heritage brand KIKKOMAN – namely Teriyaki and Oyster sauce. These two new additions along with KIKKOMAN Purple label Soy Sauce we believe will help strengthen our relevance in the Pan Asian condiments segment in B2B.”
About Del Monte:
Brand Del Monte has over 100 years of rich international heritage during which it has been synonymous with quality and taste. The brand originated in the US and is now available all across the globe.
The Del Monte range of branded processed food and beverage products in India includes Packaged Fruits & Vegetables, Fruit Fillings, Fruit Drinks, Ketchup & Sauces, Mayonnaise and variants, Chinese Sauces, Pasta, Pasta Sauces, Table Olives and Olive oil.
Del Monte was brought to India in 2007 by a joint venture between Bharti Enterprises and Del Monte Pacific Ltd. The JV is called FieldFresh Foods Pvt Ltd.
India’s leading business group, Bharti Enterprises, has interests in telecom, agri-business, and retail. With over 228 million customers, Bharti’s flagship unit, Airtel Ltd., is India’s leading private sector provider of telecommunication services.
Del Monte Pacific Limited is listed in the Singapore Stock Exchange and has exclusive rights to the Del Monte brand for processed food and beverage products in the Indian subcontinent and in the Philippines where it enjoys leading market shares for canned pineapple juice and juice drinks, canned pineapple and tropical mixed fruits, tomato sauce, spaghetti sauce and tomato ketchup.
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