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French company ‘Brioche Doree’ enters India, launched by Haldiram

11/02/2019

By Priyanka Verma

World’s 2nd largest bakery/cafe Brioche Doree launched its first exclusive store in Connaught Place, New Delhi, India on 10th February 2019.

Brioche Doree is a worldwide French chain of bakery/cafe restaurants founded in 1975. It serves over 200,000 customers every day and operates over 500 restaurants.

According to an HR Baker statement, the Haldiram’s Managing Director Ashish Agarwal entered into a master franchise agreement with the French brand.
The store of the brand in India would provide a 100% vegetarian facility.

The store is in partnership with HR Bakers promoted by Haldiram’s M.D Ashish Agarwal, he has also invested around Rs 4-5 crore in the brand.

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