India’s First and Only Vegan Jackfruit based Foods Startup

National, 27th December 2021: Wakao Foods is a sustainable Goa based company that brings plant based ethically sourced ‘Ready to Cook’ and ‘Ready to Eat’ products to the market. The first offering from Wakao, is the native jackfruit meat. Inspired by rising trends of veganism across the world and in India, as well, Wakao brings a new and disruptive approach with a sustainable focus. Launched in 2020, just before the pandemic hit Indian shores, Wakao has still shown a 25% month on month growth since its inception.

Wakao’s current offering of jackfruit meat is ethically sourced and hand-picked from farms, hygienically manufactured and brought to the customer’s dining table. The jackfruit has been an obvious choice of product for its versatility, meat-like texture and nutritive value (high in fiber, low of calories and fats). The Ready to Cook varieties include the Raw Jack, that can be used as a meat substitute in any recipe for a decadent vegan alternative and the Jack Burger Patty, that makes cheat meals healthy in a never seen before avatar.

The Ready to Eat varieties include the Teriyaki Jack, that is perfectly paired with a slider or as a frankie to enhance its flavors, the BBQ Jack, that makes for a mouth- watering filling for wraps and the Butter Jack, that is the go-to choice, to whip up a quick meal along with a side of some steaming rice.

The company stands for creating a better tomorrow – one where humanity thrives, with products that are curated from ethically grown and sourced produce that is then hygienically processed and packaged. All Wakao products have no preservatives with a shelf life of 1 year and require no refrigeration. The current focus is jackfruit, but Wakao will be expanding its offerings to include multiple food products, sources and categories in the near future.

In the words of Sairaj Dhond, Founder & CEO, Wakao Foods, “At Wakao, we are passionate about healthy, sustainable food. Our goal is to bring ethically sourced, sustainably grown food to our customer’s dinner table and explore alternative foods in our search for wholesome products that are good for our customers’ health and also great for our planet. We support cruelty-free food and a vegan way of life.”

Wakao is currently available as a Direct-to-Consumer format through its own website, online marketplaces like Flipkart, Amazon and Hoi Pure. Wakao is now present across modern retail and niche outlets across Delhi, Mumbai, Hyderabad, Chennai, Assam and Ludhiana with continuously expanding operations pan India. The brand also has an international footprint in USA, UAE, Mexico and Canada; and will soon be expanding to the Netherlands, Brazil, Canada, Singapore among others. It also has multiple strategic tie-ups with the Hilton pan-India, the Oberois, Ibis, Zomato Hyper Pure and Ola Foods. Wakao has many tie-ups in the Horeca segment as well with many restaurants and cafes serving Wakao products.

The company values include supporting indigenous Agri-practices, fair prices for farmers, prioritizing top-quality natural produce, and bringing it at the best available value for our customers. Wakao ensures the highest standards of safety & eco-friendly practices in all aspects of their business. Going forward Wakao intends to keep sourcing alternative foods that are good for both people and planet. Every time you buy something from Wakao, 1% of the sales proceeds go to local farmers around India who are working to feed our country.

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