Let’s make marketing smart!

01/02/2019

HospiBuz Desk

Dailypoint™ Central data management

TS&C is a leader in the field of holistic data management (Big Data). With dailypoint™, a software solution particularly developed for the hospitality industry, the company caters to individual hotels as well as hotel groups. dailypoint™ is the leading solution to benefit from the ever-growing amount of data, called Big Data, for individual Hotels and Hotel-Chains. It collects data from all relevant sources, like the PMS, POS, Website, Newsletter and Wi-Fi and creates a central and consolidated profile for each guest above all existing channels using patented data cleansing processes and artificial intelligence. This means dailypoint™ transforms data into knowledge and into a real and usable asset! With dailypoint™ you get control of your data, learn who your customers are, individualize your marketing and guest services, run targeted sales actions, get meaningful insights for decision making and you have a Central Data Management (CDM) to become GDPR compliant. Summarized, dailypoint™ is the new centrepiece for all hoteliers who want to benefit from digitalization. With annual costs of the renovation of a bathroom, hotels can become data driven! The cloud-based SAAS solution dailypoint™ offers a Central Data Management (CDM) platform to combine the areas of Customer Relationship Marketing (CRM), Customer Relationship Analytics (CRA) and Customer Relationship Operations (CRO) in one system and can be combined with all leading hotel software systems. dailypoint™ is GDPR compliant and contains four different products, all on the same dailypoint™ cloud platform: kissCRM by dailypoint™, dailypoint™ 360° CDM/CRM, dailypoint™ BOOKING MANAGER, SMART WLAN by dailypoint™.

kissCRM by dailypoint™

kissCRM is your starter kit for a simple and smart hotel CRM. it works with the software you love and superpower your guest data. kissCRM is your entry into the world of guest engagement. Now you are getting your guests’ attention and holding on to it. It combines the extreme power of the dailypoint™ Central Data Management platform plus a “keep it simple and smart” approach. kissCRM is up and running in 72 hours. You have never enjoyed clean data so fast. There is no need of setup or onboarding costs. A simple and smart license fee of 800€ per month guarantees you the highest possible ROI and impact on your direct bookings. kissCRM runs with almost all leading PMS systems and uses certified interfaces and secured data transfers only. It is never a dead end. If you want it can grow with you. Enhance your kissCRM anytime or upgrade to dailypoint™360°, the leading Central Data Management solution in the hotel business.

dailypoint™ 360° CDM/CRM

The Big Data system is designed for a guest-centric Customer Relationship Management (CRM). With dailypoint™ hotels can graft raw data into an asset, meaning a deep knowledge of every single customer. With 360° by dailypoint™ everything is measurable – not just age groups, your most valuable guests or the click behaviour of your newsletter subscribers but also your ROI (return on investment). The campaign management allows you to send the right people the right information at the right time. A high degree of personalization and automation makes it possible. The whole communication is based on the gathered guest knowledge. The more you communicate with your guests, the more the system learns. Of course, 360° by dailypoint™ covers all major communication channels.

dailypoint™ BOOKING MANAGER

The Booking Manager is part of the 360° by dailypoint™ solution. It is a system which assists you throughout the entire inquiry and booking process. With dailypoint™ your guest correspondence is much more attractive and provides your guests with relevant information. You can generate additional revenue via room upgrades and additional services. The system simplifies the procedures of your reservation staff and gives them the opportunity to concentrate 100 % on their job and the guests. The entire distribution is carried out via a specifically certified and whitelisted server. Your guest correspondence has the highest trust level and you are not listed as spam on the blacklists. The system is web-based; all you need for the usage is internet access. The Booking Manager is automatically updated – there are no additional expenses for upgrades or expensive hardware any more.

SMART WLAN by dailypoint™ 

SMARTwireless re-invents the way Wi-Fi is used today. In 99,9% of all hotels, WLAN is a pure cost centre, a commodity for guests not willing to pay. Streaming videos and more and more devices require ongoing investments in hardware and software. With SMARTwireless you turn your Wi-Fi into a profit centre. Leverage from our knowledge based on the leading Central Data Management platform dailypoint™ and bring your CRM, your service level and your operations to the next level with the help of automated created knowledge coming from the air.

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