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Love At First Bite

12/03/2020

You come up with very interesting baking items like Cookie pizza, mini bites, etc. where do you get these ideas from and which is your favourite invention?

Ekta Maker:-I follow a lot of International Chefs as well as bakeries for Inspiration & to stay updated with the latest trend and demand in the growing baking industry. 

My favourite invention keeps changing with time as and when I come up with something new that bags the title of my current favourites. Apart from that, a classic favourite invention is a Rose and Pistachio cake with tangy lemon glaze & A giant nutella choco-chip cookie Pizza. 

What do you think the Bakery Industry needs more of? 

Ekta Maker:- In my knowledge, there is a market for everything. There is a different sector of people for every kind of Product created or given to them. 

Eg There are people who stick to OLD RUSTICS like me or someone who likes FONDANT. Similarly, you find the growing trend for crossover bakes or Healthy and sugarfree baking. 

You name it and the market is ready. Of course, they have to hold the basic key factors such as texture, taste, presentation etc. 

To the best of our knowledge you are the first person who makes cookie pizza please tell us where did you get the idea and what was the best compliment or appreciation you have got for cookie pizza? 

Ekta Maker:- Basically being a Pastry Chef and a tutor you have to keep cracking your brains to offer your students something innovative to add to their list of bakes that’s one reason. But the main reason and how I came up with it was while watching one of the International bakery shows where they had a cookie sandwich topped with Nutella and this idea struck by.I made it for a close friends birthday and it was Superhit. Post that the creativity was endless and the item was loved by all. 

The best compliment I received is hard to remember because every time people try the cookie pizzas they love it and we have received so many kind loving feedbacks that to pick one is difficult still this has stayed on my mind. 

Ekta your brand name does Justice to what is served this is exactly LOVE AT FIRST BITE!!! 

If you ever get a chance to bake mini bites for a celebrity or politician, which celebrity or politician would you like to make it for? 

Ekta Maker:- Hahaha, that’s a cute one. I would bake for Ranbir Kapoor or Vicky Kaushal. 

https://www.instagram.com/p/B9odPQxp6n5/

Do you think social media has helped bakers to find valuable customers? How do you work on Social media marketing? 

Ekta Maker:- Depends on how active one is and how Impressive your posts or skills on photography etc. Every factor counts into getting customers or for that matter and finding the correct audience for your products. 

I am not very active but I try and take the effort to update my Facebook and Insta handle so people know we are active and functioning. 

Do you see a trend of cookies increasing or do people in India still prefer biscuits ? Which is your favourite cookie flavour?

Ekta Maker:- Yes, there is a cookie trend. People are willing to experiment and try new flavours each day. In fact, I have more than 60 cookies in eggless and around 45 with eggs on my current list and yet more on their way. Each delicious in its own way. 

Favourite flavour:- Brown butter choco-chip cookies with sea salt 

Like any industry, the world of desserts has trends. What are you seeing as a trend today? 

Ekta Maker:- As I mentioned earlier the market is vast. Trend wise I see a mix but I also see people getting back to old classics and rustics which is less cream, less sugar and less drama. 

Do you see the demand of brookies coming up and what motivated you to add brookies in your menu? 

Ekta Maker:- Not really it’s a mixed feeling with brookies. Well as I mentioned I love doing crossover bakes. I try and do some creative trials and I do have a lot of critics to give me genuine feedback for the same. What motivated me was my personal love for brownies and cookies which when got together gave me brookies. 

Quick Rapid fire round-

1. Cookies or Macaroons? 

Cookies for sure 

2. Your Mentor? 

That’s a tough question as I have a lot of people I look up to so it would be unfair to name one. 

3. Who would you like to Bake for? 

Anybody and Everybody who has a sweet tooth and is ready for fusions and crossovers also not forgetting the Old Granny style bakes for sure. 

4. Chocolate or strawberries? 

Chocolate 

5. Your favourite chocolate brand?

Valrhona Callebaut, Patissier, Ghirardelli 


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