By Nikita Hora
Dr. Amit Modi, founder of Ashmi Holding Pvt. Ltd. is one of the noted “gurus in transforming and rebranding” the lost glory of hotels with great potential. He believes that in the current era when entities with deep pockets are withdrawing from managing the hotel business, he wishes to be the ‘saviour’ of bad times, aspiring to turn around the entire scenario of their financial statements.
Dr. Amit Modi is also the CEO of Hotel Bristol, Gurugram, the first 5 – star property in the town. He took over the magnificent property with a mission to revamp and restore its lost glory. He saw great potential in the hotel which is location centric, but requires solid business plan and efficient team. He started his journey with Hotel Bristol, Gurugram by focusing and investing huge on Food and Beverages as compare to renovating rooms and halls.
Today, Hotel Bristol is the only hotel in the city which serves delicious and mouth – watering food prepared under the supervision Padmashree awardee Chef Imitiaz Qureshi in their well – known restaurants “Pukhtaan”. This restaurant serves as the only restaurant in and around Delhi that has the concept of Qureshi Dhaba to Qureshi Bar, the only destination for Historic India food. Pukhtaan is the place which serves THE BEST by THE BEST with the price that does not empty one’s pocket in addition, as good as the landmark places known for specific receipts.
The revamping story doesn’t end here. The Bristol Gurugram has uplifted and has the largest pillar less banquet hall in the town and in order to assure the recommendable services the menu is planned by Padmashree awardee Chef Imitiaz Qureshi himself under the catering project strategized by Chef and Dr. Amit Modi.
Hotel Bristol works with one formula – ‘Not Saying No to Any Guests’. For the entire team their client event arrangement is done after understanding and connecting themselves with the customer’s emotions. Thus it results in delivering services beyond their guests’ exceptions. Mr. Modi is proud to state that within 6-9 months the hotels re- glorified and beating the competition with the big bang. After transforming couple of properties in metro cities he plans to tap the untapped places. i.e, Holy destination and Tier 2 and 3 cities. Inspired by Prime Minister Narendra Modi he also believes that success lie in targeting masses. In addition, he firmly thinks the international and domestic chain of hotels are focusing in developing in metro cities without realizing that disposal income lies in the smaller city.
As for Ashmi Holding it would like to break the 5 star stereotypes in the holy distinction and build hotels in such places. The hotel should be called an epitome and known for, “Hygiene, comfort sleep and great food”. His simple focus is to entertain the young professional masses who after slogging hard look for good food, good music and good drink, nothing else.
Holding an expertise in Finance he follows one logic that, “Your input will be your output hence input should be great. In his opinion, in hotel line taste of the food is the input. He feels that there is no use of building restaurant with gold leaf if the food is not delicious as no one will come to see the gold leaf. At the end of the day getting the product right makes one stand out.
Finance expertise also helped him understand customer’s behavior and gave him an edge to make quick and correct decisions. His art to calculate within seconds helps him to beat the competition. He feels that competition is immense that analyzing the cost variable can only make you sustain in the market.
Dr. Modi at the age of 26 was appointed as Director of Finance, thereafter he explored marketing and operation. Being in marketing and operation he realized that meeting around people, being open minded about new ideas and doing showcase around is very impactful. He is also champion in sales and purchase negotiations, even when the Indian economy was slow he had renegotiated the purchase contracts and saved approx. 600 million in the respective financial year.
No wonder why he has been several awards like Business Leadership award, Hospitality Leader of the year, Finance Man of the Year. He stands by his words that starting the journey from a difficult point will ensure brighter future in later times.