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Mahou India enters Bengaluru – with its New Wheat Beer and premium portfolio

13/12/2018

Bengaluru, 13 December 2018: Mahou India, the first subsidiary of Spanish brewing major, Mahou Group to be established outside Spain, has entered in the Silicon Valley of India, Bengaluru. The entry marks the launch of the premium portfolio which includes new Mahou Maestra Wheat in the wheat category & Mahou 5 Star and Mahou Clásica in the lager category.

“We are thrilled to expand our presence to the beer lovers city of India i.e. Bengaluru. Our premium lager beers – Mahou 5 Star and Mahou Clásica have received a great response since their launch in the last three years in other parts of India and we are delighted to launch these products for the city. Mahou Maestra Wheat, a recent one in our portfolio (and first Spanish Wheat beer to be produced in India), is the new and genuine interpretation of wheat beer by Mahou. It has been created especially for the Indian market that maintains the rich personality, flavor, and taste of Mahou that dates back to 1890. This is also the first wheat beer in India that comes with a pull-off cap in its pint bottle, as part of its premium packaging.

Bengaluru, a city known for its beer culture, is a significant market for us and we are sure that our products will delight the evolved consumers of Bengaluru who are more informed – a master (Maestra) in their lifestyle choices and are willing to embrace high-quality experiences,” said Fernando Bustamante, Chief Executive Officer, Mahou India.

On the occasion, Ramita Chaudhuri – Chief Marketer, Mahou India said – “We are delighted to be in the city of Bengaluru where beer culture is an intrinsic part of daily life! Gastronomy forms an important part of marketing campaigns of Mahou India. Mahou Cervezas (Beers) is a great accompaniment with Tapas (small bites of food) and we are sure that people will enjoy the lip-smacking combination of delights like Mysore bonda, Tandoori, Croquettes, Corn bhel, panner tikka, fritters, etc. with Mahou beer. We have also introduced Mahou Maestra Moments that have been a great success in the other parts of India. An exciting fare for the party-goers – these social moments are a perfect blend of all the must-haves of a wonderful Spanish party with food & beer.”

“Football forms another marketing platform for us and we are the official sponsor of Real Madrid, Atlético de Madrid & La Liga globally. We are taking this legacy ahead and Mahou India is a partner of La Liga India as well. We are committed to the sport and are making consistent efforts to promote football in the country.”

Mahou India portfolio:

Mahou Maestra Wheat

Mahou Maestra Wheat is a Belgian style wheat beer that comes with a golden colour and thick and creamy foam. Its principal character is a fruity aroma and a slight hint of hops along with a refreshing feeling and a touch of sweetness that creates a well-balanced sensation in the palate.

Its tangy hints of Sevillian (Spanish) orange peel and the herbal spicy notes of the organic coriander from the Himalayas, make it delectable and easy to drink. The signature recipe of Mahou Group – the yeast – further adds the uniqueness to its taste.

It goes well with a variety of authentic tapas of Spain like patatas bravas, olives, and croquettes or even with local tapas such as Tandoori, salty snacks, paneer tikka, etc.

Both Spanish and Indian tapas are an awesome combination with the orange aroma and the spicy hints of coriander. It is available in 330 ml bottles (pints) as well as in 500 ml cans.

Mahou Clásica

Mahou Clásica is a premium lager that comes with a tinge of fruity flavours. It has bright golden colour with a crystalline aspect and a faint, elegant malt aroma. It maintains the original recipe, taste and quality given to its production since 1890 in the lands of Spain giving a refreshing drinking experience. It is a scrumptious, refreshing drink with a well-integrated bitter finish and very light balsamic hints, brewed for those who believe in the classic taste of a smooth, easy to drink beer.

Mahou 5 Star

Mahou 5 Star is a flagship product produced with the finest varieties of hops and yeast that stands out for its golden colour and distinctively mild and lingering taste. It is a well-balanced beer which is made with signature yeast, whose secret recipe is stored under high security in the beer’s originating country, Spain. Mahou 5 Star has been created to satisfy the most discerning palates and aims to provide 5 star experiences to the consumers. It is marked by notes of toasted barley and memories of starch and is known for its way of serving and the thick cream that envelops the glass when poured.

About Mahou India

Mahou India is a 100% subsidiary of Spanish brewing major, Mahou Group, a Spanish-owned family company and market leader in Spain with a production share of 34%. The firm’s history dates back more than 127 years, beginning with the birth of Mahou in 1890. India is the first country for Mahou Group where it has a fully owned subsidiary outside of Spain. The company has its brewery located in Bhiwadi, Rajasthan and it is one of eleven breweries it operates in, eight of which are in Spain and two in USA. Mahou India is headquartered in Gurgaon, Haryana.

Mahou Group entered the Indian market in August 2012. In 2014, taking a leap in the internationalization strategy, the firm established the first international subsidiary of Mahou Group, today is known as Mahou India. Internationalization is one of Mahou Group´s strategic cornerstones for the development of its business. The firm produces more than 70% of Spanish beer consumed worldwide and has a presence in over 70 countries with a team of 3200 professionals. Mahou India´s portfolio is presented currently in 14 states and includes five products – Mahou 5 Star, Mahou Clásica, Dare Devil Royal Export, Dare Devil and Mahou Maestra Wheat. In 2016 Mahou Clásica won the Ambrosia – IndSpirit Award for Product of the Year in the mild beer category and in 2018 Mahou India won the Ambrosia-IndSpirit for Best Metal Can (Silver).

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