OYO Hotels & Homes launches ‘OYO Lite’ globally
OYO Lite is a light version of the OYO Consumer App that aims to enhance the user experience in low connectivity
New Delhi, May 16, 2019: OYO Hotels & Homes, South Asia’s largest, China’s 2nd largest, and the world’s 6th largest and fastest-growing chain of leased and franchised hotels, homes & living spaces, announced the global launch of OYO Lite, a lighter version of the consumer app. The new Lite app incorporates all the functionalities of the OYO app and has been designed to work in low connectivity areas or low networks to enhance the user experience. With a size of less than 800 KB, OYO Lite app consumes less space while offering an optimized user interaction time and a seamless experience no matter how connected the user is. With this launch, OYO reiterates its commitment to providing quality living spaces to travelers.
OYO offers quality and affordable accommodations at the tap of a button with technology by its side. This launch further reinforces the fact that technology is deeply embedded in OYO’s DNA and plays a key role in solving all areas of guest experience. One of OYOs latest technology innovations is the recently launched industry first in-app SOS button which enables guests experiencing any emergency situation to not only receive the assistance of the on-ground hotel staff but also benefit from the expertise of a specially trained 24×7 OYO Safety Response Team (SRT) and also initiate a call with local law enforcement authorities across the country.
Anil Goel, Chief Technology Officer, OYO Hotels & Homes said, “At OYO we are committed to creating multiple touch-points with guests for a seamless, convenient and comfortable experience by leveraging our technology prowess. The Lite app is a step forward in that direction and will enable travellers to make last minute travel plans without worrying about network and availability of quality accommodations at the tap of a button. With security, quality, location and price being key considerations for a majority of travellers in the budget to mid-scale segment, OYO aims to help create a perfect space in every place by solving for each of the said considerations through a combination of technology and on-ground interventions. OYO Lite has also been designed as a solution to key problems users face – connectivity and space/storage constraints on phones. We feel that this product would be ideal for travellers who are remotely connected to the internet as well as those with basic smartphones”
At less than 800 KB, it is less than 7% of the size of the current OYO app. OYO Lite is currently live and available to consumers across the globe on Android.
About OYO Hotels and Homes:
OYO is the world’s 6th largest hotel chain operating from Tokyo to Texas and the world’s fastest growing chain of hotels, homes & spaces! With the @Leisure Group joining the chain, OYO today has footprints in more than 800 cities across 24 countries – UK, US, India, China, Malaysia, Nepal, the UK, UAE, Indonesia, Saudi Arabia, the Philippines and more recently Japan. With over 18,000 buildings and 636,000 units under management and more than 45,000-holiday homes, OYO is backed by leading investors, including the SoftBank Vision Fund, Sequoia Capital, Lightspeed Ventures, Hero Enterprise, and China Lodging Group.