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Percept Live collaborates once again with Rashi Entertainment to co-promote Sunburn Events in Delhi

15/09/2018

15th September 2018, Mumbai – Percept Live, a pioneer and leading live entertainment company in India, has collaborated with Delhi based event and promotions giant Rashi Entertainment to co-promote all Sunburn events in Delhi-NCR. Sunburn which enjoys the status of being one of the biggest dance music brands in the world has just kicked off its 12th season.

This collaboration comes fresh on the heels of the announcement of the Sunburn mega multi-city festivals, which will be held on 5th October 2018 in Bengaluru at Mapho Convention Centre, followed by a two-day festival from 6th to 7th October 2018 at Jio Garden, Mumbai and Huda Ground, Lesiure Valley Delhi NCR simultaneously. These City Festivals will give fans a taste of the main Sunburn Festival with larger than life experiences and a stellar artist line up along with an array of activities and a curated F&B offering. The stellar line-up includes the legend Above & Beyond who returns to Sunburn after 7 years, the trap kings Yellow Claw who returns to India after 2 years, the most hottest house DJ Malaa, with Moksi, and a very special guest — Kristian Nairn, who is famed his character “Hodor” in the series Games of Thrones, among a host of other homegrown artists.

The City Festivals are planned as a build up to the much-awaited flagship Sunburn Festival 2018 which is slated to take place at the Oxford Gold Resort in Pune from 29thDecember to 31st December 2018. Fans can look forward to cutting-edge technology, mind-blowing SFX and state of the art production at the upcoming much awaited Sunburn City Festivals.

Speaking on the collaboration, Karan Singh, CEO Sunburn Global stated, “We’ve shared a great rapport with Rashi Entertainment in the past and have collaborated on other projects. We are delighted to have them on board to co-promote all Sunburn events that will take place in Delhi. They have a great legacy of hosting and producing events on a grand scale and we are sure they will add immense value to give fans a great Sunburn experience. We look forward to working closely with them on the mega Sunburn City Festival scheduled from 6 – 7 October in Delhi NCR.”

Expressing his views on the collaboration, Rajeev Jain, Director Rashi Entertainment voiced, “It is a great privilege to be a co-promoter of the legendary Sunburn Events in the National Capital Region. We have had a great working association in the past year and we are confident that our collaboration will go a long way and will definitely heighten the entertainment quotient in the Delhi-NCR Region. We plan to do a few other big gigs with International DJs in the city. Looking forward to a super successful Sunburn City Festival extravaganza unlike any other in Delhi NCR in October.”

ABOUT SUNBURN

Sunburn, a Percept Intellectual Property, is Asia’s Premiere Electronic Dance Music (EDM) Festival, and is ranked amongst the world’s biggest music festivals. Started in 2007 as a 3-day music festival in Goa, Sunburn has grown to become an aspirational lifestyle brand boasting an eclectic mix of music, entertainment, experiences and celebration that has seeded music tourism in India. Over the past decade, Sunburn has brought together renowned International and Indian artists to entertain hundreds of thousands of dance music lovers across the country and overseas, and positioned India as a prime dance festival destination to the world.

The Sunburn Festival, Sunburn Reload, Sunburn Arena and Sunburn Campus formats have enabled a wide geographical and demographic reach pan India and abroad. Sunburn has the distinction of having brought down to India the world’s top 10 DJs, including Swedish House Mafia, Martin Garrix, Tiesto, Avicii, Hardwell, Deadmau5, Armin van Buuren, David Guetta, Afrojack, Above & Beyond, The Chainsmokers, Dimitri Vegas & Like Mike, Marshmello, Paul Van Dyk, Skazi, Pete Tong, Dash Berlin, and Nicky Romero. Sunburn has also made its successful debut overseas across Colombo, Sri Lanka; Khatmandu, Nepal; Dubai; Muscat; and Melbourne, Australia, thereby creating history to become the first successful indigenous Music IP to cross international shores.

Sunburn is ranked as big as Tomorrowland and Ultra Miami festival as per the IMS APAC Business Report 2014, and has won numerous awards and accolades around the globe including the WOW Awards, BW Applause Awards and Palm Expo Awards.

Sunburn is a Percept Intellectual Property. With capitalized billings of INR 9.35 billion (FY’18), Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 400 people and 32 offices across India and the Middle East.

ABOUT PERCEPT LIVE

Percept Live, established in the year 2012, is the live entertainment division of Percept Limited. It owns and manages all the Intellectual Properties created in the Live Entertainment, Sports, Fashion, Digital, and Media space.

Percept has been in the ‘Ideas’ business for the past 35 years and has been instrumental in creating many legendary ‘Intellectual Properties’ in the past for its clients. The creation of a dedicated ‘Intellectual Properties’ business was but a further extension to Percept’s existing knowledge and expertise in the Entertainment, Media and Communications domain with a vision to convert path-breaking innovative ideas into Assets in order to create long term value for all its Stakeholders.

Intellectual Properties owned by Percept Live:

·         Sunburn – Asia’s biggest and most popular Electronic Dance Music Festival

  • Bollyboom – World’s first and biggest Bollywood Dance Music Festival
  • Eat Play Love – India’s first Multi-Cultural Food, Music & Art Festival
  • Windsong – Adventure Music Festival
  • FLY – International Live Music Festival cutting across multiple genres
  • Fight Night –India’s first indoor boxing bouts between leading Indian and International boxers
  • Champions of the World – A platform that brings together the most celebrated super icons in the arenas of Sports, Cinema, Music, Business Entertainment and Entrepreneurship

Percept Live is a Percept company. With capitalized billings of INR 9.35 billion (FY’18), Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 400 people and 32 offices across India and the Middle East.

ABOUT RASHI ENTERTAIINMENT

A professional Experiential Marketing Organization, Rashi Entertainment set its feet  in National Capital over 18 years back in 1999.

In the recent years, the company has evidently surfaced as a turnkey services provider in the Industry. Today, Rashi Entertainment is a competent 50 member team, spread across Delhi, Gurgaon and NCR Region charting spectacular growth year on year, since its induction.

Rashi works in tandem for leading brands worldwide, creating events and experiences that are exclusive, enduring, momentous and are delivered with proficiency. From concepts, designed through to seamless execution, Rashi delivers an innovative edge to its prestigious clients.

Over the years, Rashi has delved into executing large format as well as boutique events that entertained audiences and built brands. As the market evolved with time, Rashi Entertainment’s competencies grew into the space of MICE, Promotions & Activations, Concerts, Corporate Events, Fashion, Films & Digital, Luxury & Lifestyle and Big Fat Indian Weddings. Rashi Entertainment is emphatically instrumental in creating Intellectual Properties, many of which still exist in the market, entertaining people perpetually.

Rashi Entertainment works together with crème-de-la-crème of its clients to craft strategies along with a unique and innovative experiential approach. Rashi passionately thrive on collaborating with clients who are looking to push the limits and think outside the box.

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