Percept Live unveils ‘Bollyboom at Home’ to encourage Social Distancing rules

~ Live Stream Shows with Top Bollywood DJs and Live Acts to entertain Bollyboom fans across India in the safety of their homes ~

India, 31 March 2020: Percept Live, the creators of Sunburn, Asia’s biggest music festival, launched ‘Bollyboom @ Home’, an innovative Live Streaming venture, designed to reach out to thousands of Bollyboom music fans with an aim to drive the ‘Social Distancing’ rules and lockdown mandate enforced by governments pan India in the wake of the Coronavirus pandemic.

The very first edition of ‘Bollyboom @ Home’ Live Stream took place on the Bollyboom Instagram and Facebook handles on Saturday 28 March 2020 from 7.30 pm onwards and featured the scintillating live act of Avanti Nagral along with popular Bollywood DJs Paroma and Hardik. Given the #SocialDistancing and curfew rules enforced since mid March 2020 many on ground live entertainment options were cancelled across India. The ‘Bollyboom @ Home’ Live Stream came as a fabulous entertainment option for Bollywood music fans over the weekend.

The very first ‘Bollyboom @ Home’ Live Stream received an overwhelming response with thousands of views, shares, likes and comments online. An ecstatic DJ Paroma tweeted post show, “I went live for the very first time last night with Bollyboom India to play my set and we had a crazy response. With 115,000 views, 350 shares, 4000 likes and 2000 comments, this couldn’t have been any better.”

Given Bollyboom@Home’s phenomenal launch and fan response, many more Bollyboom Live Stream are scheduled in the weeks ahead. Popular Bollywood DJs to look forward to in the upcoming week on Bollyboom @ Home include Ali Merchant, Rink, Aqeel, Montz, Joel, and Rohit Gidda, along with live acts from Kanika Malhotra and many more artists.

Janamjai Sehgal, Business Head – Bollyboom said, “The Bollyboom@Home Live Stream initiative saw a fantastic response from our fans across the country. Bollywood Dance Music is only growing in popularity by the day and we are committed to delivering the most intrinsic and enhanced BDM experience via Bollyboom @ Home to all our fans in the safety of your homes. Seeing the overwhelming response to our first show, we are committed to raising the bar further and taking Bollyboom to the next level by implementing the best of new age technology to offer our fans the best music experience while strongly maintaining the Social Distancing and lockdown rules.”

Bollyboom @ Home is presented by Kingfisher Storm.

Fans can also reach out to Bollyboom @Bollyboomindia (fb) (insta) (Twitter) and follow these handles for more information and regular updates.

ABOUT BOLLYBOOM

‘Bollyboom’, a Percept Intellectual Property, is the world’s first and biggest Bollywood Dance Music Festival, offering a scintillating blend of music, dance and entertainment. Bollywood music has been an intrinsic part of every Indian

and combined with a large than life production, infusion of dance music and incredible SFX, Bollyboom provides a completely new twist to this genre of popular music to create a unique live entertainment experience for Bollywood music fans across the globe.

Bollyboom offers a blend of Trance, House, Hip Hop, Electro Funk, Synthetic, Pop, Club Music, Techno, Trance, Hardstyle, Sufi and Dubstep music. The concerts belt out popular Bollywood numbers combined with visually mesmerizing SFX and state-of-the-art technology, thereby enhancing the entire musical experience. Bollyboom has been seen in multiple variants across India such as Arenas, Club Nights, Mini Arenas, and has also hosted a couple of Pop Up Parties with an exclusive guest list offering customers a unique and fresh nightclub experience. Bollyboom also offers a holistic Bollywood experience with shopping zones, food courts, and a host of fun and interactive activities thereby creating a magical and memorable experience for Bollywood music aficionados.

Bollyboom is a Percept Intellectual Property. With capitalized billings of INR 9.35 billion (FY’18), Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 400 people and 32 offices across India and the Middle East.

ABOUT PERCEPT LIVE

Percept Live, established in the year 2012, is the live entertainment division of Percept Limited. It owns and manages all the Intellectual Properties created in the Live Entertainment, Sports, Fashion, Digital and Media space. Percept has been in the ‘Ideas’ business for the past 35 years and has been instrumental in creating many legendary ‘Intellectual Properties’ in the past for its clients. The creation of a dedicated ‘Intellectual Properties’ business was but a further extension to Percept’s existing knowledge and expertise in the Entertainment, Media and Communications domain with a vision to convert path breaking innovative ideas into Assets in order to create long term value for all its Stakeholders.

Intellectual Properties owned by Percept Live:

· Sunburn – Asia’s biggest and most popular Electronic Dance Music Festival

· Bollyboom – World’s first and biggest Bollywood Dance Music Festival

· Eat Play Love – India’s first Multi-Cultural Food, Music & Art Festival

· Windsong – Adventure Music Festival

· FLY – International Live Music Festival cutting across multiple genres

· Fight Night –India’s first indoor boxing bouts between leading Indian and International boxers

· Champions of the World – A platform that brings together the most celebrated super icons in the arenas of Sports, Cinema, Music, Business Entertainment and Entrepreneurship

Percept Live is a Percept company. With capitalized billings of INR 9.35 billion (FY’18), Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 400 people and 32 offices across India and the Middle East.

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