Percept Live’s FLY with Boyzlife, a phenomenal success

Percept Live, the creators of Sunburn, Asia’s biggest music festival, bought down the legendary ‘Boyzlife’ under their Live Intellectual Property, ‘FLY’ which witnessed a floating crowd of 4000 enthusiasts in Mumbai and Bengaluru. Westlife’s Brian McFadden and Boyzone’s Keith Duffy joined forces to create ‘Boyzone’ that made its successful debut performance in India on 19th May 2018 at Dublin Square, Phoenix Marketcity, Kurla Mumbai and 20th May 2018 at JW Marriott, Bengaluru.

The legendary and talented artists performed many of their chartbusters including Westlife’s hits “Swear It Again,” “Queen of My Heart,” “I Have a Dream,” “Uptown Girl,” “You Needed Me,” and BoyzLife smash hits such as “No Matter What,” “I Love the Way You Love Me,” “Words,” “Baby Can I Hold You” and “Love Me for a Reason.

Fans across Mumbai and Bengaluru had a blast as they swayed to the evergreen melodies of Brian & Keith. As the party progressed, guests were seen in high spirits, dancing to the music as also enjoying the specially curated F&B experience. With amazing SFX and state-of-the-art technology, Percept Live ensured that guests enjoyed a larger than life experience and walked away with amazing memories of the ‘FLY’ Music Festival.

Percept Live’s ‘FLY’ Music Festival is an International Live Music Festival cutting across multiple genres that brings together the biggest and most legendary names in the world of live music entertainment. The very first edition of ‘FLY’ was launched in 2015 in Mumbai and saw the iconic English singer-songwriter and musician Ed Sheeran belt out popular pop, acoustic and folk numbers to crowds that had travelled pan India to witness him live.

The Boyzlife show has already been performed for over 20,000 adoring fans since the pair came together in 2016, and this was their debut performance in India. With Westlife, Brian McFadden enjoyed 12 UK and Ireland number 1 hits whilst with Boyzone’s Keith Duffy enjoyed similar success with five #1 albums that sold over 25 million copies worldwide.

Brian McFadden and Keith Duffy, Boyzlife stated, “As Boyzlife this was our first India tour and we were totally excited for it. But we did not except this small and inexpensive gig to be this AWESOME’.

Boyzlife India Tour presented by Heineken Venue Partner –

Mumbai: Phoenix Marketcity Kurla

Bangalore: JW Marriot, Bengaluru Hotel

ABOUT PERCEPT LIVE

Percept Live, established in the year 2012, is the live entertainment division of Percept Limited. It owns and manages all the Intellectual Properties created in the Live Entertainment, Sports, Fashion, Digital and Media space. Percept has been in the ‘Ideas’ business for the past 35 years and has been instrumental in creating many legendary ‘Intellectual Properties’ in the past for its clients. The creation of a dedicated ‘Intellectual Properties’ business was but a further extension to Percept’s existing knowledge and expertise in the Entertainment, Media and Communications domain with a vision to convert path breaking innovative ideas into Assets in order to create long term value for all its Stakeholders.

Intellectual Properties owned by Percept Live:

 Sunburn – Asia’s biggest and most popular Electronic Dance Music Festival
 Bollyboom – World’s first and biggest Bollywood Dance Music Festival
 Eat Play Love – India’s first Multi-Cultural Food, Music & Art Festival
 Windsong – Adventure Music Festival
 FLY – International Live Music Festival cutting across multiple genres
 Fight Night –India’s first indoor boxing bouts between leading Indian and International
boxers
 Champions of the World – A platform that brings together the most celebrated super
icons in the arenas of Sports, Cinema, Music, Business Entertainment and
Entrepreneurship

Percept Live is a Percept company. With capitalized billings of INR 17.26 billion (FY’16), Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 400 people and 32 offices across India and the Middle East.

ABOUT WESTLIFE

Over 50 million records sold worldwide with 14 Number one singles and 7 number one albums in UK chart. Ranked 34th biggest selling act in British music history.

ABOUT BOYZONE

Over 25 million records sold worldwide with 6 Number one singles and 5 number one albums in UK chart. Ranked 29th biggest selling act in British music history.

ABOUT BOYZLIFE

Brian McFadden from Westlife & Keith Duffy from Boyzone, performing their multiple super hit songs for the very first time in India.

Comments

0