Radisson Blu is Europe’s largest upper-upscale hotel brand
Radisson Blu reconfirms its place as Europe’s leader in upper-upscale hospitality with 186 hotels and almost 45,000 rooms in operation – according to the latest ranking by MKG Hospitality-ON. Radisson Blu has maintained this leading position since 2010.
Radisson Blu brand leads the European hotel industry in size and scale, with properties located in capital cities, airport gateways and major leisure destinations. The brand is globally recognized for its unique heritage of design, innovation and service. The latest ranking reconfirms Radisson Blu’s compelling value proposition to investors, owners and developers.
“We are humble and proud to maintain our leading position in Europe’s upper-upscale segment, and continue building on Radisson Blu as the brand of choice for both guests and investors,’’ commented Elie Younes, Executive Vice President and Chief Development Officer, Radisson Hotel Group.
“With the launch of Radisson Hotel Group earlier this year and our new brand architecture, we will now leverage Radisson Blu’s leading position and brand recognition to drive our growth strategy across the luxury and upper-upscale segments, featuring Radisson Collection, Radisson and Radisson RED. Such organic growth will be supported by our newly launched asset-right strategy,” added Elie Younes.
The MKG Ranking scope includes 28 countries within the European Union, Switzerland, Norway, Ukraine, Turkey (European side of Istanbul), Russia (only the European area, west of Ural), Iceland, Albania, Macedonia, Bosnia, Moldovia, Montenegro, Jersey, Guernsey, Serbia, Belarus, Andorra and Monaco. The results of the 2017 ranking also include Radisson Blu Edwardian hotels in the UK.
ABOUT THE RADISSON HOTEL GROUP
Radisson Hotel Group™ (formerly Carlson Rezidor Hotel Group) is one of the world’s largest hotel groups with eight distinctive hotel brands, more than 1,400 hotels in operation and under development around the world.The Radisson Hotel Group portfolio includes Radisson Collection™, Radisson Blu®, Radisson®, Radisson RED®,Park Plaza®, Park Inn®by Radisson, Country Inn & Suites®by Radisson and prizeotel. Guests can benefit from the newly rebranded Radisson Rewards™(formerly Club CarlsonSM), a global rewards program that delivers unique and personalized ways to create memorable moments that matter to our guests. Radisson Rewards offers exceptional loyalty benefits for our guests, meeting planners, travel agents and business partners. Radisson Meetings™ offers a variety of fully-equipped meeting and event venues featuring fast free Wi-Fi, A/V technology and on-site contacts designed to make every event unique.More than 95,000 global team members work for the Radisson Hotel Group and at the hotels licensed to operate in its systems. The company is headquartered in Brussels, Minneapolis and Singapore.