Soon, companies can’t fool you by selling maida products as atta

Soon, your health-related confusion between maida and whole wheat (atta) food items will be over. Food Safety and Standards Authority of India (FSSAI) has asked food companies to label atta as ‘whole wheat flour’ and maida as ‘refined wheat flour’ by April 30.

The order may clear confusion among products that are often labeled as just ‘wheal flour’ with no distinction between the maida or atta products. Currently, packaged food companies use ‘wheat flour’ as general nomenclature for atta and maida on product labels.

According to food regulator, the general nomenclature of ‘wheat flour’ creates confusion among consumers as what are wheat flour products and what’s maida products.

The order is aimed at bringing more clarity on the product labeling as companies use these nomenclatures to make health claims about their products like packaged atta, bread, and biscuits.

The regulator has given companies three months of time to implement the new order.

Source:-https://retail.economictimes.indiatimes.com/news/food-entertainment/personal-care-pet-supplies-liquor/soon-companies-cant-fool-you-by-selling-maida-products-as-atta/67865091

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