Mumbai, 11 February 2020: February is the month of Love, and Valentine’s Day adds a spark of celebration to it. But a relationship isn’t just about love, it’s about equality, respect and a lot of understanding. As we celebrate Valentine’s Day on the 14th of February 2020, Coffee Culture urges you to not just share the love, but #SplitTheBill!
This campaign by Coffee Culture focuses on gender equality in all terms. With the initiative #SplitTheBill, Coffee Culture wants to spread the message that no matter the gender, it is essential to partake in all activities equally, the benefits, & the payments, literally & figuratively.
The stress of paying the bill can take the happiness out of having a good dining experience. Through this campaign, Coffee Culture wants to make the concept of “Splitting The Bill” more popular amongst the masses as people are becoming more financially independent. Although people are increasingly accepting the concept of splitting, a lot of inhibitions like awkwardness and discomfort still persist. Be it your first date or a get together with friends – No matter the nature of your visit, with Split The Bill, the coffee joint wants to make dutching a socially acceptable concept.
Gaurav Narang, the founder of Coffee Culture shares “We are progressing towards a more financially independent society. And no matter a date, a meeting or a get-together – coffee is a constant. #SplitTheBill is about making money no object between two people. As you dutch, you honor another person’s financials, beliefs, and freedom”
Spend your day of love with a cup of coffee that invokes love, respect, and understanding. Visit a Coffee Culture Outlet near you and celebrate your Valentine’s Day as you split the bill, record your views on the concept, share it on social media, and get a free coffee in return! Join the campaign and spread the culture!
Ever since its emergence, Coffee Culture has been a hub for conversations, discussions, and expression of love for coffee. Crafting experience to brilliant brews and exquisite delicacies the brand has opened 22 outlets across 18 cities and is growing a strong network of coffee outlets.
##About Coffee Culture
Coffee Culture as the name suggests is more of a local community connect center. Creating elements of the local culture at every outlet and making people connect – the cafe unites the love for coffee as an integral part of our lifestyle. From Live Kitchen to brilliant brews – Coffee Culture is known for great food with good coffees and super cool ambiance connecting with the local culture. Focused on spaces that suit the local audience, the cafe is crafting experience one outlet at a time! The brand has a network of 22 outlets across 18 major cities in India.
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