India’s first Wine in a Can by Sula Vineyards

Sula Vineyards is celebrating one year of GRAND launch of India’s first wine in a can – Dia Wine Sparkler

• Dia is Sula’s way of making delicious wine minus the fuss
  • Sula sensed the rise of low-alcoholic drinks globally and introduced Dia – wine in a can for young Indian crowd
  • Since it perfectly contemporizes the tradition with its sleek and Instagram-able packaging, its popularity continues to grow from its first launch at #SulaFest2020
  • It needs no mixers, corkscrews, or swirling to enjoy. Crack open a chilled can and drink-up. It’s a package that expresses perfection, pampering and style, Dia epitomizes the good life – in a convenient way
• Dia is Sula’s way of making wine easy, accessible and cool for EVERYONE
  • Sula is bringing people and wine closer by breaking stereotype wine in a glass
  • Sula has seen tremendous response despite the pandemic after the launch of Dia Wine Sparkler
  • Sula is always at the forefront of bringing new experiences for its consumers – be it through innovation in varietals, packaging or even products
• Dia has received tremendous love and appreciation from the Indian masses
  • Sula have pioneered in Varietals, packaging or products which led to the launch of Dia Wine Sparkler – India’s first canned wine last year at #SulaFest2020
  • Sula has always understood a shift in the young millennials to try new drinks which allows them to be easy and breezy on low-alcoholic drinks
  • Canned wine – a concept pioneered by Sula is growing rapidly, and consumers prefer on-the-go drink offerings which has led other competitor brands join the race too
  • Apart from convenience, canned wines have multiple environmental benefits versus glass as they are easily recyclable, lighter and easy to transport

Dia is available in Maharashtra, Goa and West Bengal as of now and has done really well in the market. Check out our amazing images for your reference.

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