‘Sunburn Holi Weekend 2021’ to see Israeli duo Vini Vici and a host of Artists visit Delhi, Bengaluru and Goa

~ Curated F&B experience, SFX Colors, Experimental Sound & Fan Safety to be Top Priority at the first Sunburn Live event since Lockdown ~

Sunburn, Asia’s largest dance music brand, is all set to celebrate the Festival of Colors – Holi with a gala 3 city ‘Sunburn Holi Weekend’ Bash. One of dance music world’s most famous artist duo, Vini Vici will be making their way to India to perform at the Sunburn Holi Weekend celebrations across the cities of Delhi at the DLF Avenue on 26 March, Bengaluru on 28 March at the Acre and at the Barrel Yan Tree in Goa on 29 March 2021. The triple day event will strictly follow all applicable Covid-19 State Government Protocols to ensure Fan Safety and Wellbeing as its top priority.

The Sunburn Holi Weekend 2021 will witness a 5-hour non-stop musical entertainment extravaganza with global legends Vini Vici performing at all three cities. Other popular Artists who will be performing at the 3 city event include Progressive Brothers, Ravetek and Basspatch in Delhi, DJ Ivan, Shiva Manvi and V-Vek in Bengaluru, and DJs Omen, Tanishq and Zaff in Goa.

A bedazzling splash of SFX colors and Pyrotechnics will commemorate the occasion. The shows will offer a curated F&B experience inclusive of Special Cocktail Drinks to herald the festive occasion of Holi. With a globally influenced production, state-of-the-art SFX and technicals, world-class Sound, AV and Design, music aficionados can look forward to a full-blown celebration extravaganza, complete with magnificent lasers, incredible SFX, and a whole lot of experimental sound.

Percept Live’s top priority is the safety and well-being of every single guest at the Sunburn Holi shows. Comprehensive plans have been drawn up to ensure that the 3 city events are in line with the guidelines for the outdoor shows as specified in the Government Unlock program. Each show will host a Limited gathering as per the Government rules applicable to each State, City, and / or District. Sunburn will ensure a very strict observance of all SOPs and Covid-19 protocols for every guest including limited attendance at each venue, strict adherence to social distancing rules, mandatory wearing of face masks throughout the event, meticulous sanitization of the event area, contact-less check in at entry points, provision for thermal scanning at the entrance, hand wash units and multiple sanitizer stations positioned across the venue. There will be a Zero Tolerance Policy to any guest who breaks the Government guidelines and Sunburn event protocols at the ‘Sunburn Holi’ shows.

The Live Events industry has been largely shut down since a year, which in turn has impacted the livelihood of tens of thousands of people associated with the Experiential industry. The Sunburn Holi 3-city event is a small attempt by Percept Live to revive the live events industry in a secure manner while ensuring all Covid-19 protocols are strictly maintained for the wellbeing and safety of all guests.

Vini Vici, the Israeli duo, specializing in Psytrance music, and currently ranked 24 in the esteemed global Top 100 DJ Mag list, are renowned for putting on a dramatic foot-tapping electrifying show, with non-stop high octane energy from the very start up to the last second of their sets. Fast becoming one of the most popular music acts in the world, Vini Vici have always managed to rope in some of the biggest crowds out of any electronic act and are the true kings of the Psytrance genre.

Vini Vici states, “Hello to our Indian Good Vibes Tribe. We are extremely excited to come back to India! Can’t wait to see you all soon!”

Karan Singh, Chief Operating Officer, Percept Live says, “The pandemic put a complete pause on live events in India. But with the Government Unlock procedures permitting ground events, we figured it’s time to restart our live shows, and what better than the occasion of Holi – the festival of Spring, Hope, Renewal and Rebirth. Fan Safety is our top most priority, and every Sunburn Holi show will be a Limited Capacity event strictly following all Covid-19 protocols. We are very excited to celebrate one of our all-time favourite festivals with the legendary duo Vini Vici. Their unique compositions along with the performance of a host of talented artists, combined with state-of-the-art technicals, SFX and a bespoke culinary experience will definitely wow the cities of Delhi, Bengaluru and Goa. It’s time to “Live Again”, and most importantly “Live, Love, Dance again.”

Amar Sinha, Chief Operations Officer, Radico Khaitan Ltd says, “After a huge success of Sunburn Home festival x Magic Moments, and many other online Sunburn events that we’ve been associating Magic Moments with for the last one year, we are excited to be back on ground with Percept, presenting India’s most celebrated Holi festival – Sunburn Holi weekend featuring Vini Vici. Sunburn is not just a festival that we associate Magic Moments with, but it’s a carnival of life, a way of life for our core TG – the youth. We had been waiting for so long to get back to the Party game, and finally it’s here. Finally we are all getting back to the new normal and things are becoming good for all us. We have always believed in creating unique experiences for our consumers, and our trade, and Sunburn resonates with our thought process, keeping its fans entertained with music and all the possible experiences when it comes to music, making every moment, magical. Looking forward to the first show of the season, this is just the beginning!”

Tickets to the ‘Sunburn Holi Weekend’ event are available at Bookmyshow.com and fans need to pre-register on the site prior to purchasing the tickets.

Sunburn Holi Weekend is presented by Magic Moments, co-powered by ZEE5, boAT and Kingfisher, with Bookmyshow Live as Event Partner.

About Sunburn

Sunburn, a Percept Intellectual Property, is Asia’s Premiere Electronic Dance Music (EDM) Festival, and is ranked amongst the world’s biggest music festivals. Started in 2007 as a 3 day music festival in Goa, Sunburn has grown to become an aspirational lifestyle brand boasting an eclectic mix of music, entertainment, experiences and celebration that has seeded music tourism in India. Over the past decade, Sunburn has brought together renowned International and Indian artists to entertain hundreds of thousands of dance music lovers across the country and overseas, and positioned India as a prime dance festival destination to the world.

The Sunburn Festival, Sunburn Reload, Sunburn Arena and Sunburn Campus formats have enabled a wide geographical and demographic reach pan India and abroad. Sunburn has the distinction of having brought down to India the world’s top 10 DJs, including Swedish House Mafia, Martin Garrix, Tiesto, Avicii, Hardwell, Deadmau5, Armin van Buuren, David Guetta, Afrojack, Above & Beyond, The Chainsmokers, Dimitri Vegas & Like Mike, Marshmello, Paul Van Dyk, Skazi, Pete Tong, Dash Berlin, and Nicky Romero. Sunburn has also made its successful debut overseas across Colombo, Sri Lanka; Khatmandu, Nepal; Dubai; Muscat; and Melbourne, Australia, thereby creating history to become the first successful indigenous Music IP to cross international shores. Sunburn is ranked as big as Tomorrowland and Ultra Miami festival as per the IMS APAC Business Report 2014, and has won numerous awards and accolades around the globe including the WOW Awards, BW Applause Awards and Palm Expo Awards.

Sunburn is a Percept Intellectual Property. With capitalized billings of INR 9.35 billion (FY’18), Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 400 people and 32 offices across India and the Middle East.

About Percept Live

Percept Live, established in the year 2012, is the live entertainment division of Percept Limited. It owns and manages all the Intellectual Properties created in the Live Entertainment, Sports, Fashion, Digital and Media space. Percept has been in the ‘Ideas’ business for the past 35 years and has been instrumental in creating many legendary ‘Intellectual Properties’ in the past for its clients. The creation of a dedicated ‘Intellectual Properties’ business was but a further extension to Percept’s existing knowledge and expertise in the Entertainment, Media and Communications domain with a vision to convert path breaking innovative ideas into Assets in order to create long term value for all its Stakeholders.

Intellectual Properties owned by Percept Live:

· Sunburn – Asia’s biggest and most popular Electronic Dance Music Festival

· Bollyboom– World’s first and biggest Bollywood Dance Music Festival

· Eat Play Love – India’s first Multi-Cultural Food, Music & Art Festival

· Windsong –Adventure Music Festival

· FLY – International Live Music Festival cutting across multiple genres

· Fight Night –India’s first indoor boxing bouts between leading Indian and International boxers

· Champions of the World – A platform that brings together the most celebrated super icons in the arenas of Sports, Cinema, Music, Business Entertainment and Entrepreneurship

Percept Live is a Percept company. With capitalized billings of INR 9.35 billion (FY’18), Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 400 people and 32 offices across India and the Middle East.

About BookMyShow

Launched in 2007, BookMyShow, owned and operated by Big Tree Entertainment Pvt Ltd, is India’s leading entertainment destination and the one-stop shop for every out-of-home entertainment need. The firm is present in over 650 towns and cities in India and works with partners across the industry to provide unmatched entertainment experiences to millions of customers. Over the years, the company has evolved from a purely online ticketing platform for movies across 6,000 screens, to end-to-end management of live entertainment events including music concerts, live performances, theatricals, sports and more, all accomplished at par with global standards.

BookMyShow has also built India’s largest organic reviews and ratings engine for movies and has driven technology innovations, such as the m-ticket and Movie Mode, impacting tens of millions of users and the industry at large. With continued support from investors including TPG Growth, Stripes Group, SAIF Partners, Accel and Network18, BookMyShow is invested in providing the best user experience, whether on ground or online. Demonstrating category leadership, BookMyShow has grown beyond India with operations in Dubai, Indonesia, Sri Lanka and Singapore amongst others. The Mumbai-headquartered company counts Ticket Green, Eventifier, Fantain, Masti Tickets, Townscript and Burrp amongst its key investments in the sector. BookMyShow is also committed to society at large, by way of its charity initiative BookASmile, which provides entertainment experiences to the underprivileged

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