India, 17 July 2020 – The premiere edition of the ‘Sunburn Home Festival’, a Virtual 2 Day Electronic Dance Music Festival, saw a record global Reach of 5 Million fans online over the weekend of 11th – 12th July 2020. The Digital Festival saw the biggest names in the global music industry including Vini Vici, MATTN, Bassjackers and Ummet Ozcan electrify audiences in a first of a kind Virtual XR Mixed Reality environment in the safety of their homes.
India’s first Virtual Mega Music Festival – ‘Sunburn Home Festival’ was a Ticketed Live Stream 2-day weekend event that offered a 360-degree virtual feel of an on-ground Sunburn Festival inclusive of a mega Stage, SFX, vibrant Visuals, LED effects and state-of-the-art AV streamed into the safety and comfort of fans homes. Attendees enjoyed over 12 hours of music with global music icons Vini Vici, MATTN, Bassjackers, Ummet Ozcan, Teri Miko, Siana Catherine, Progressive Brothers, Sartek, Ankytrixx, Arsh, Bullzeye and SEQU3L.
The highlight of this unique Virtual Event was the incorporation of Extended Reality (XR) Technology, which offered a Mixed Reality (MR) environment by combining the Sunburn Festival atmosphere and human-machine interaction to generate a new form of reality for fans. The Main Stage displayed stunning Laser SFX on a Pyramid Style structure that was reminiscent of Pipe Organs in ancient Cathedrals, while the After Dark parties saw a contemporary Cubecal Tunnel stage design. The incredible larger than life set designs, Lighting, AV, Sound, and SFX coupled with Hi-Tech wearables blew away audiences minds as they immersed themselves in a surround surreal Sunburn environment.
EDM Producer & DJ Ankytrixx said, “Well as much as I miss the intimate dance gatherings, I’m glad we have an avenue such as ‘live streams” which is the only source of connection for me and my musical friends all over the country. I’m delighted we get an opportunity to entertain virtually which helps lift people’s spirits during the current scenario. Mega props to Sunburn for going a few notches up by presenting something conceptual, extravagant and futuristic. I had a ball of a time playing for everyone, and especially when there’s a performance fee attached to it. So Thankful !”
Multi-talented Electronic Music Duo Progressive Brothers said, “It was an amazing experience to be a part of 1st virtual festival in india, we received so many messages from our fans that they loved the whole experience.”
Said popular globe-trotting Producer & DJ Siana Catherine, “Thank you Sunburn Festival & Team for creating this beautiful opportunity for artists around the world. It was a great experience reconnecting with our fans again.”
Music Producer & DJ Sartek added, “Performing for the Home edition of the Sunburn Festival was probably the closest we could get to an actual live festival experience. I had the best time, I danced more than I could’ve ever imagined from behind my console at home!”
Amar Sinha, Chief Operating Officer, Radico Khaitan Ltd. states, “After the huge success of Sunburn @ Home in association with Magic Moments on social media platform for the last 2 months, we are thrilled to be presenting India’s first biggest virtual music festival with Sunburn Home Festival: Chapter 1. Music lovers have shown immense love for Sunburn over the years and our past associations with Asia’s biggest music festival have been extremely fruitful. In spite of the country wide lockdown, Sunburn managed to innovate, re-invent and establish great youth engagement online through its very first Home Festival. When I heard of Sunburn going virtual I was apprehensive, but I must say that the state-of-the-art XR Technology coupled with a phenomenal artist line up became a game changer in the Virtual Music Festival space. For those who are looking for options to brighten up their weekend, this virtual music festival – with a terrific artist line-up – is a great way to unwind.”
Karan Singh, Chief Operating Officer, Percept Live said, “Our very first edition of the Sunburn Home Festival exceeded our expectations. With a massive global Reach of 5 Million, India’s first Virtual Festival can be labelled a terrific success. The fantastic feedback received on the XR Technology employed and the surreal Festival atmosphere experienced virtually by our fans has reinforced our conviction that this is the next phase of Home Entertainment. We are extremely thankful to our Artists, Sponsors & Partners for supporting us wholeheartedly in our endeavour. This was only the first in a series of virtual music festivals that we are planning to host in the coming months, so fans can definitely look forward to an electrifying artist line up and some very exciting announcements soon.”
Sunburn fans were thrilled with the premiere edition of the Sunburn Home Festival. Said Sunburn fan Harsh Dani, “India’s first virtual music festival set a benchmark in the digital world of music. Sunburn gave us 12 hours of mind-blowing musical madness from the best of the best in the global music industry. These 12 hours were a great way to escape the pandemic around us and yet stay entertained in the safety of our homes.”
Commented Sibin, another Sunburn loyalist, “It is always good to attend and enjoy the many variants of Sunburn.” To this music aficionado Simi added, “The pioneers of the Sunburn Music Festival are always on their toes and ever ready to conquer the hearts of their fans by innovating and introducing a Home Music Festival with brilliant visuals. I had a terrific experience even during this lockdown and pandemic crisis raging outside our homes.”
Sunburn Home Festival was presented by Magic Moments and Passion Unleashed, co-powered by Fastrack, Mountain Breeze, ZEE5 and Spotify, and Event Partner Bookmyshow Live.
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