Online food ordering and delivery platform Swiggy has partnered with Wipro Consumer Care and Lighting’s (WCCL) brand Glucovita to keep their delivery agents energised this summer. Swiggy will provide Glucovita Bolts, an instant energy candy made by the consumer care business of software provider Wipro Ltd, to their fleet of 1.95 lakh delivery partners across 200 cities.
Srivats TS, VP Marketing at Swiggy, said in a statement, “Our delivery partners are our backbone. We launch initiatives for their benefit and comfort, and this partnership to provide Glucovita Bolts is another step towards their health and wellbeing while they deliver orders.”
To which Anil Chug, president – Consumer Care Business at Wipro Consumer Care and Lighting, added, “This instant energy provider comes in a pocket-sized candy that makes it convenient for Swiggy’s on-the-go delivery partners.”
Glucovita Bolts, the energy candy formulated by WCCL’s R&D, was launched in 2011 based on a consumer research that highlighted the need for an on-the-go solution for instant energy requirement as a convenient out-of-home consumption of glucose and iron. It comes in the form of tablets in four variants – orange, strawberry, green mango and cola – and retails at Rs 10.
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