The Ashok Hotel teams up with John starrer “Parmanu”

Iconic hotel ‘The Ashok’ a flagship property of India Tourism Development Corporation (ITDC) Ltd., set upon the prime diplomatic location in the capital came onboard with John Abraham Entertainment productions for the shoot of blockbuster film ‘Parmanu: The Story of Pokhran’. The John Abraham and Daina Penty starrer are directed by Abhishek Sharma, an Indian Film Director of comedy films like Tere Bin Laden.

The movie is an Indian historical drama based on Pokhran II nuclear test conducted by India in 1998. The parts of the movie showcasing most decisive moments were shot at The Ashok hotel. The scenes from the movie were shot at the incredibly beautiful spiral ramp, legendary Kalinga Room and other important areas of the hotels. The background of the movie is in sync with historic values that The Ashok imbibes, which directly resulted in bringing a more realistic appeal to the scenes.

Speaking on this successful collaboration, Mr. Piyush Tiwari, Director (Commercial and Marketing), ITDC said, “It was a privilege for us to be part of the film which resonates with the history of India. Often referred to as first iconic monument of independent India, The Ashok hotel stands symbolic of the major political movements and decisions which have impacted the nation for more than 60 years.”

The Ashok hotel has been a favorable location for directors as it has a unique identity and depicts India’s grandeur of the bygone era. Legendary films like Gandhi, Chandni and many more have been shot at The Ashok.

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