The food game besides the food

HospiBuz Desk 

We live in an era where food aggregators are ruling the market. They have increased restaurant sales as well as the demand for food in consumers. The competition is high and these brands are taking various steps to stay in the market. In fact, stay ahead of their competition in the market. 

Talking about Zomato, it organizes its Zomaland festival every year to maintain its catch in the market. Zomato even has the scheme to maintain traffic on its app. It has launched zomato original series on the app to maintain the buzz. No wonder why zomato is people’s all-time favourite. 

Swiggy, on the other hand, has come up with a Launchpad scheme for college students. In this scheme, students can become the brand ambassadors or CEOs of swiggy for their campus. They are even providing a stipend to the students. Swiggy is catching up soon and is very well realizing its target audience. Swiggy also knows the importance of their delivery partners hence they have got all-weather gears for their delivery partners to cope up with the harsh weather conditions. 

When we talk about the beverage sector Bira91 has realized that the country is in huge trouble because of pollution, specifically Delhi. Hence they are now selling air mask for people to protect themselves from the air pollution. This can be a good start for other beverage brands to come up with new ideas. 

F&B sector is beyond food now. The marketing strategies are new and the competition is tough. Awaiting the next big brand with another new idea. What are you planning???

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